About Me

Hey!

Thanks for visiting my site. My name is Rich Zuccaro, and I have what you’d call a non-traditional background in advertising.

I didn’t get my start early on, in fact for most of my life I wanted to teach English. I know. Very exciting.

I wanted a beat-up raggedy chair from 1982, and a bunch of fresh-faced freshmen to tell me that A Separate Peace was irrelevant to their lives, just like calculus and if train A or B will arrive in Ketchikan first.

Can you believe that?

Anyway, life had different plans for me, so here’s the skinny—

I’ve worked in Pharmaceutical advertising since late 2021, starting as an intern and then transitioning full-time to a junior writer. In this time, I have worked across multiple brands and disease settings, including Ophthalmology and Oncology. Now a mid-level, I work across a well-known drug in the EoE and nasal polyps spaces.

I have experience working on print, digital, social, web, video, and more. I also have an extensive history in long-form writing from my life before advertising. To see some of the cool stuff I’ve worked on, check out my Pharma & Healthcare page.

For some more info check out my resume below.

-Rz